About Us


Founder Ross D. Siragusa

SINCE 1934

Admiral Corporation Of America


Admiral Corporation Inc. is best known worldwide for its home appliances and electronics. The company was originally known as the Transformer Corporation of America and by 1929 it was the biggest supplier of radio parts in the world. The Great Depression of 1929 took its toll and Ross D Siragusa, our founder, was forced to declare bankruptcy. Later in 1934 he purchased the “Admiral” trademark which went on to officially become Admiral Corporation America Inc., in 1936.


Admiral’s global operations started in 1946 with the opening of its factory in Toronto - Canada with subsequent regions entities in Mexico, Italy, Taiwan and India. By 1966 the company had over 14,000 staff with operations in 110 countries.

On 30-Dec-1953, Admiral America introduced the world's first ever Colour Television, the C1617A at a cost of $1,175 which is $11,747 in 2022. By the 60s’ colour televisions were the must-have electronics product and Admiral’s overall sales revenue sky-rocketed to a whopping $414 million in 1966!


Admiral went on to introduce 75 innovations in designs, production and marketing of home appliances, and radio and TV sets. Please refer to the company’s History Timeline and Product History below for more information.


In 2019, with the launch of Admiral America Energy Inc., the company ventured into e-Mobility, Charging Solutions and Energy Management Systems.

Company History

1924 >

Launch of Transformer Corporation of America

1934 >

Company formally named Admiral Corporation

1944 >

Excellence” award

from the U.S. government for its production efforts during the World War II in April 1944

1954 >

Launched in USA

Introduced the First Color TV

Sold 5 Million TV Sets in 1951

1964 >

Admiral

opens RHQ in Taiwan

and becomes AOC

Journey begins with Rockwell

1974 >

Small Appliances division

Acquired by Magic Chef

1984 >

Factory

in China begins operation for Global Expansion

1994 >

2nd Factory in Beijing China begins operation to meet global demand

2004 >

Admiral Overseas Corporation launched in Mexico.

2014 >

AOC Smart Tv’s Launched

AOC Gaming Monitors Launched

2019 >

Admiral Corporation of America Middle East Africa Head Quarters established.

2020 >

Admiral Appliances 

Opens Middle East Office for ME Africa & CIS in Dubai

2021 >

Admiral

develops  Energy Storage

& EV Charging Solutions with the launch of Admiral Energy,

partnering with Greealtairnano

2021 >

Admiral Mobility 

Established in 2021 focused on developing new energy commercial trucks,

vans and buses.

2021 >

Admiral Energy

announces partnership with

Hitachi Energy for Grid Charging Solutions.

2022 >

Admiral Appliances 

announces partnership with ETG as a strategic distribution partner in UAE & Africa 

2022 >

Admiral Mobility

announces partnership

with Geely Farizon - leading

global Commercial Electric Vehicle manufacturers

2023 >

Admiral Mobility

 announces partnership

with AVIS UAE, to provide EV trucks for

the leasing market,

2023 >

Admiral Energy 

announces partnership

with AUTEL, to expand EV charging infrastructure in the

Middle East and Africa.

"The only source of knowledge is experience." - Albert Einstein

Product History

Admiral Appliances Board Members

JONATHAN KRANE

BOARD MEMBER

Founder and CEO of KraneShares, a company that offers global investors China-focused exchange traded funds and unique access and products to the Chinese stock and fixed income markets.

CARA LUCY NAZARI

BOARD MEMBER

Managing Director of American Chamber of Commerce - Dubai. A dynamic leader dedicated to achieving corporate goals by providing strategic direction, vision, and program management.

JOHN PROBANDT

BOARD MEMBER

Chairman of Board CITIC Rising Star Travel Investment Co. Ltd. A versatile leader having a track record in venture capital and private equity, skilled in Negotiation, Business Planning, Market Research, Digital Marketing, and Entertainment.

YUJI TOMIDA

BOARD MEMBER

Manager, Marketing Department – Sales & Marketing Division Panasonic. A dynamic leader in the Automotive Industry skilled in Strategic Management and Business Development.

VISHAL SAXENA

CEO & BOARD MEMBER

Ex Electrolux Regional Manager. An experienced management graduate with over 20 years of know-how in sales, marketing, distribution, and general management. Skilled at navigating through various markets like the Middle East, Levant, and CIS countries, he's great at handling complex networks such as distributors, wholesalers, digital platforms, and B2B channels.

GRAHAM BREMER

BOARD MEMBER

Marketing Director at Saif Al Ghurair group. A Marketing Leader who recognises and values the importance of both consumer and business customers in achieving commercial and marketing goals.